Recruitment Advertising Strategies Slide Deck
 Cindy Songne, VP, Agency Relations, JIBE Twitter @cindysongne |
 Craig Freitag, Executive Vice President Creative Services, CKR Interactive Twitter @CKR_Interactive |
 Tim Besse, Founder, VP Product & Marketing, Glassdoor.com Twitter @tbesse |
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Recruitment Advertising Strategies to Attract the Best Candidates
Courtesy of Glassdoor
Recruitment advertising has evolved dramatically in recent years to accommodate new technologies like social media, mobile recruiting, and niche job boards. But effective recruiting requires determining where candidates and hires coming from are—and what sources are providing the best ROI. Answers can easily be obtained by asking the proper questions and putting the right measures in place for more effective tracking.
Join Cindy Songne, VP, Agency Relations, JIBE, Craig Freitag, Executive Vice President Creative Services, CKR Interactive, and Tim Besse, Founder, VP Product & Marketing, Glassdoor.com, as they share their in-depth knowledge of best of class Recruitment Advertising Strategies and its impact on ROI.
This session will introduce new user friendly tools, tactics, and best practices to make recruitment advertising more effective and quantifiable, and assist you in reaching and landing the highest quality candidates.
Attend this webinar and learn how to:
- Leverage social media and niche career sites as effective sources of quality candidates, often at the fraction of the cost of more traditional job postings
- Emulate what best organizations are doing today to attract talent
- Tap into trends that are driving the shift away from “same old, same old” job postings
- Build a candidate pipeline that includes passive candidates in addition to active job seekers
- Utilize technology to cast your recruitment line in a smaller, more well-defined pond full of big fish for greater impact on hiring outcomes
- Clearly understand how well your recruitment advertising is performing based on easy measurement and concrete data
This webinar shares critical information, especially when you consider two factors: Most companies don’t know they have a problem, and it’s those very companies that are spending more and more on recruitment advertising for a disappointing ROI.
Courtesy of Glassdoor
About the Presenter:
Cindy Songne, VP, Agency Relations, JIBE
Cindy Songne has 25 years of valuable recruitment experience in a variety of management roles and industries, including staffing agency, corporate recruiting, classified newspaper advertising, recruitment ad agency, 11 years of building Monster’s global agency business to over 400 agency relationships, and most recently serving as JIBE’s Vice President of Agency Relations. She has served on the Newspaper Association of America’s Recruitment Board; was the Arizona SHRM Staffing President for 4 years; won a national SHRM award for community service; published articles and training programs on best practices in recruiting; and presented the topic of Leveraging Social Media to the International Association of Employment Web Sites (IAEWS). Many years ago, Cindy was one of the first newspaper classified employment managers in the country to post employment ads on the web, for which she earned an award for advertising excellence. Cindy travels extensively throughout North America addressing agency executives and their teams.
Craig Freitag, Executive Vice President Creative Services, CKR Interactive
As Executive Vice President of Creative Services, Craig brings versatility and flexibility to life at CKR Interactive. His creativeabilities and 20 years of experience span from print, corporate identity and traditional advertising to multimedia, web design and online advertising. With each client with whom he partners, he crafts strategic and integrated concepts into creative, eye-catching campaigns that see positive results. Before joining CKR Interactive in 2001, Craig honed his recruitment advertising skills as a Creative Director for the Fortune 500 Company, Robert Half International. He was responsible for concepts and overseeing branding on such accounts as Accountemps, OfficeTeam, Robert Half, The Affiliates, The Creative Group and Benchmark. The prior 10 years of design and art direction experience came with being employed at product advertising agencies, handling notable clients such as Norwest Financial, General Motors, the Colorado Rockies and Coors Brewing Co. Craig holds a degree from the Colorado Institute of Art, and is available to speak on any topics pertaining to creative design, brand development and messaging.
Tim Besse, Founder, VP Product & Marketing, Glassdoor.com
Tim Besse is co-founder, senior vice president and chief marketing officer of Glassdoor. Previously, Tim was the director of product management and online marketing the Asia Pacific division of Expedia. In this role, Tim developed new markets in Australia, Japan, and China, and assumed general management responsibility of the Hotels.com business in Asia. In other Expedia roles Tim helped launch other early stage businesses, including Expedia’s telesales and private label businesses as well as its online luxury offering, Classic Custom Vacations. Tim holds a bachelor’s degree in accounting from the Weatherhead School of Management at Case Western Reserve University.
About the Sponsor:
Glassdoor is a free jobs and career community offering an inside look at companies and access to millions of job listings. Glassdoor helps employees, job seekers, employers and recruiters find and share detailed information on more than 150,000 companies, such as Facebook, Google, Chevron, J.Crew, NIKE and PricewaterhouseCoopers. Users have the ability to leverage their Facebook network to uncover Inside Connections at a company and get access to proprietary user-generated content including salary data, company reviews, interview questions and reviews, office photos and CEO approval ratings. Glassdoor was founded in 2007 and launched its website in 2008. Headquartered in Sausalito, Calif. Glassdoor has raised $22.2 million from its founders, Benchmark Capital, Sutter Hill Ventures and Battery Ventures. More information about Glassdoor can be found on its blog, and by following the company on Facebook, Twitter, Google + and LinkedIn.
Glassdoor.com is a registered trademark; Inside Connections and JobScope are a trademark of Glassdoor, Inc.
