Thought Leadership in Recruiting

The first EBI or Employer Brand Index ranks the Top 25 companies in seven industries based on real job seeker behavior and engagement.

 

According to Simply Hired, the firm that released the index, each ranking is determined by analysis of the frequency with which millions of job seekers engage with a company’s job listings as compared to similar employers, providing an indicator of job seeker preference and employer brand.

“As the job market heats up, employer brand is an essential way to attract and retain talent who are looking for the right fit,” said James Beriker, President and CEO of Simply Hired.

For talent acquisition pros, the Index helps benchmark themselves against the top brands.

“We believe that HR leaders need to broaden the way they think about and measure employer brand,” said Dr. Jike Chong, head of data science at Simply Hired. “Employee surveys and reviews represent limited perspectives. Data science provides the opportunity to take a more analytical approach, based on billions of signals and the actual behavior of job seekers versus their stated preferences.”

Here’s The Listing

The first annual Simply Hired EBI spotlights the Top 25 Employer Brands in Automotive, Entertainment, Financial Services, Healthcare, Insurance, Technology and Transportation. The full list is available here, and the Top 5 Employer Brands in Financial Services, Technology and Automotive are listed below.

Financial Services

  1. Bank of America
  2. Wells Fargo
  3. US Bank
  4. JPMorgan Chase
  5. Capital One

Technology

  1. Boeing
  2. Lockheed Martin
  3. Apple
  4. Google
  5. Xerox

Automotive

  1. Ford Motor Company
  2. Tesla Motors
  3. CarMax
  4. Johnson Controls
  5. General Motors

Some Branding Best Practices

"Identifying your employment brand has to do with showing what is unique about your company," comments Joshua Bjerke in Recruiter. He raises these questions: Is your company’s career site compelling? Does it leave a positive impression?

The same goes for your company’s presence on social media, he notes. "Use these platforms to your advantage by find ways to engage candidates — e.g., the use of recruitment videos."

"Branding is also part of the application process since the experience you provide is another reflection of your brand," says Bjerke. “Make it as easy as possible for candidates to search and apply for jobs across all channels. That means limiting the number of steps candidates must take to search for jobs and submit their resume. It also means doing regular maintenance checks.”

Other suggestions:

Do your homework. Research your ideal candidate base, learn their priorities in seeking out an employer, and incorporate that data in your employment-branding message.

It is also important to have consistent messaging, according to Bjerke. “Whenever and wherever your employment brand is represented, you need to ensure it is being represented consistently.”