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Steven Rothberg |
Affiliate Programs: What the Heck Are They and Why Should I Care?
Part of my job as one of the owners of college job board CollegeRecruiter.com is to try to peer around corners. I need to look ahead for hidden risks and opportunities and make the appropriate adjustments to our strategies and tactics. Doing so is more difficult when I’m peering into the darkness of territory which is truly unknown. Fortunately, for most of us engaged in recruitment advertising, there is little darkness around the corners when…
Why Today's College Students Need Not Fear Exploding Offers
A job offer which is extended by an employer, accepted by a candidate, and then rescinded by the employer is often referred to as an exploding offer. Here today yet gone tomorrow. There were a lot of exploding offers in the recession earlier this decade. College students who turned down great offers during the fall recruiting season in favor of even better offers were understandably devastated when spring rolled around and they received word that their…
What Do Interns Want?
Those engaged in college and university recruiting recognize that as winter transitions into spring, another transition is also taking place. But rather than being driven by rising temperatures, the other transition is driven by the type of recruiting effort. You see, fall/winter recruiting has traditionally been dominated by organizations who are trying to hire college seniors for entry level, permanent positions. Winter/spring recruiting, on the other hand, is split between organizations that are trying to…
College Admissions Officers Using Facebook, MySpace, and Other Social Networking Sites to Block Students
It has been pretty well documented that about 75 percent of employers admit to looking at information that candidates post to Facebook, MySpace, and other web pages as part of the hiring process. In other words, today’s college students and recent graduates are often finding in their race to find career opportunities that the finish line is being blocked by the risqué photos or stories about drunken parties that they or their friends posted on-line.…
Four Ways to Succeed With Your First Intern
Innovative internship programs are the number one concern for students interested in gaining experience in their desired fields. You can integrate a great internship program into your company, but you need to learn the basis of how to succeed with the first intern. Here are four ways to succeed with the first intern in companies of all sizes, though primarily in small or mid-sized businesses. Create an intern responsibility sheet for the intern to abide. Interns…
Who Says You Need to Recruit Entry Level People for Entry Level Jobs?
Well, I do. And so does one of our clients whose identity will remain anonymous for reasons which will become apparent a little later in this blog entry. I recently learned from one of our clients that they've hired several thousand outside sales representatives since 2000 but only 7% are still employed by the client. Of the 93% who turned over in the past seven years, an astonishing 70% left within a year and 96%…
Gen Y Women: Are They Like Lions?
Perhaps it was inevitable and perhaps it is a sign of improving work conditions for women, but it appears that the recent domination of college campuses by women is spilling over into the workplace as young, college educated, female adults are now earning more than their male counterparts in many of the largest metro areas in the country. I've written before that a significant majority of college students and an even larger majority of college…
Boomers to Gen Y: How the Times Have Changed!
The first Baby Boomers turned 18 in 1963, which was the year John F. Kennedy was assassinated, and two decades before personal computers were introduced to a panting marketplace. The first Millennials are in the workplace and some are even managers. Any human resource professional who has studied these generations at even a cursory level is aware that Boomers and Millennials are worlds apart in their career interests. Yet ask these same human resource professionals…
Looking for Gen Y? Read Their Blogs!
As the labor market continues to tighten, the conversations that we're having with our employer clients have shifted from how they are receiving too many resumes to how they're not receiving enough resumes to how the candidates who are sending resumes seem to all have multiple job offers in hand by the time our clients have interviewed them. So what's the answer? Unfortunately, there is no silver bullet but there are some alternatives. As Human Resource…
Recruiters in a Bind
A tight talent supply of highly talented college students has drawn attention to the latest developments in entry-level online marketing positions. The need of Internet marketers has caused some companies to hire fresh candidates with one year of experience for $40,000, according to Revenue, an affiliate marketing magazine. This new decree outweighs the current wages available for traditional entry-level marketing positions which is currently $35,000. Even though some marketing companies are interested in recent graduates,…
Text Messaging Recruitment Ad Campaigns: What's the Message?
It’s virtually impossible to walk around a college campus these days without seeing students sending or receiving text messages to each other via their cell phones. Although email is often regarded by Baby Boomers and Gen X'ers as being too fast, Gen Y (today's college students) regard email as too slow and formal. Indeed, many Gen Y'ers believe that if messaging isn't instant, it isn't relevant. Recruiters who still rely on newspaper ads are irrelevant to…