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JOB Search Ranking System by Yahoo! HotJobs

Announcing the launch of R.E.A.L, a patent-pending search ranking system that is based on Relevance, Engagement, Availability and Location, Yahoo! HotJobs, an online recruitment destination, will make the recruiting process more efficient by providing recruiters with unique insights into job seeker’s behavior. According to Yahoo! HotJobs, while this new algorithm leverages Yahoo!’s behavioral targeting and search optimization strengths to rank job listings based on user engagement, R.E.A.L. has moved Yahoo! HotJobs’ job search rankings beyond the traditional category-based, dated-sorted experience. With the launch of R.E.A.L., “applies” per job listing have increased by 25%, says the company – a key success metric for recruiters. “R.E.A.L. is a key pillar in our strategy to deliver the best in performance and value for recruitment advertisers,” says Jeff Kinder, senior vice president and general manager, Yahoo! HotJobs. “We believe Yahoo! HotJobs has a distinct advantage as online recruitment evolves and insights and technology play increasingly important roles.” As part of its effort to be the “must buy” solution for recruitment advertisers, Yahoo! HotJobs has increased job candidate traffic by more than 50% over the past year while competitors remained relatively flat. As a result, Yahoo! HotJobs has become one of the fastest growing Web sites among leading job boards and has surpassed Monster.com in the U.S., the company notes.