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Employer Recruitment Videos on the Rise

As early adopters of recruitment video reap the rewards of attention from passive and active jobseekers, CareerTV, a recruitment video site, and CollegeRecruiter.com, a career site dedicated to students and recent graduates searching for internships and career opportunities, are joining ranks to provide additional services and information to college students and young professionals’ job hunting. "Very few employers are maximizing the way they brand themselves online so we are encouraging employers who post their jobs to CollegeRecruiter.com to include within those postings their recruitment videos. A job description combined with a recruitment video is a much more powerful message. Among those that have started to do so, the results are very, very encouraging," says Steven Rothberg, president and founder of CollegeRecruiter. Employer branding videos are predicted to become a standard for all employers and while an in-person, face-to-face meeting best enables a candidate to understand the culture and environment of a potential place of employment, the use of branding videos are a good alternative. Recruitment videos are also deemed a good opportunity for the employer to improve on both the quality and quantity of responses from potential candidates.