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Barbara Bruno

Swallow the Biggest Frog First

Barbara Bruno
Barbara Bruno
It is very easy to procrastinate or switch gears continually when you are in a profession that deals with people. When I suggest you "swallow the biggest frog first," I’m merely suggesting that you do the toughest thing on your desk – first! I actually used to pass out tiny frogs at some of my sessions as a reminder not to procrastinate, until someone approached me and said, "Barb, you’re like the legendary frog lady."…
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Become a Relentless Talent Scout

Barbara Bruno
Barbara Bruno
Working in the Recruiting or HR Profession, you are judged on the caliber of talent you represent. People are the crown jewels of a company. For you personally, to become successful at presenting top talent, you need a bank full of human capital. There is a shortage of Top Talent due to the aging baby-boomers who will cripple companies that are not able to attract top talent. Your job as a recruiter is to accumulate talent.…
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What Have You Forgotten?

Barbara Bruno
Barbara Bruno
“People need to be reminded more often than they need to be instructed.” Dr. Samuel Johnson This quote was emailed to me by Ashley Herrick from Sendouts and I feel it is very appropriate to the Recruiting Profession. Think for a moment of the many methods, techniques and candidates that have slipped through the cracks in just the past twelve months. When you first entered this profession your enthusiasm made up for what you didn’t know.…
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Make Your Own Imprint!

Barbara Bruno
Barbara Bruno
We are in a Relationship Building profession. Think for a moment about the different vendors you utilize in your personal life. Where do you get your oil changed? What dry cleaner do you use? Where do you get your hair done? Why did you select one place over another? Obviously, price can be a determining factor in the decision making process, but it is not the only consideration. We all have a tendency to go where…
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Edging out the Competition

Barbara Bruno
Barbara Bruno
The shortage of top talent is a reality that everyone in the Recruiting Profession faces on a daily basis. That may sound like job security but, your company judges you on your ability to attract and hire talent. It is important to utilize your effective sources for top talent and it is just as important to identify one new source for talent every quarter. If you keep using the same sources, you will continue to get the…
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Recruiting Begins with Retention

Barbara Bruno
Barbara Bruno
It’s no secret that we are currently in a candidate-driven marketplace. Employers worldwide are competing for the same top talent. Most companies realize that retention starts with the hiring process. In this competitive marketplace, it is important to implement new techniques as part of your strategic staffing plan. McDonalds and Wal-Mart were two of the first companies to target the “aging” population, realizing the shortfall and competition for their normal employee profile. Ask yourself the following…
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Increase Referrals by 300%

Barbara Bruno
Barbara Bruno
The fastest way to increase your candidate flow is through increased referrals. And, what’s the best way to get those referrals? Word-of-mouth advertising, which has to be earned, and lateral marketing – telling or sending something. Both of these strategies require you to develop a specific referral process (automatic questions). Remember, when you are asking for referrals, you will reduce your chances if your candidates think referrals are their competition. Do you ask for testimonials from…
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Taking Ownership and Being Accountable

Barbara Bruno
Barbara Bruno
You are in the best profession in the best time in history. In order to take ownership and hold yourself accountable, the topic of attitude needs to be addressed. In recruiting your success depends 10% on what happens, and 90% on how you react. Meaning, you have 100% control over how you choose to react. No one can upset you, disappoint you, ruin your day or month, or control your emotions – unless you give them…
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How to Drastically Reduce Offer Turndowns and Counter-offers

Barbara Bruno
Barbara Bruno
The greatest challenge faced by most recruiters and hiring authorities has been the “counter-offer.” In this current candidate driven market, “offer-turndowns” have become an even greater challenge. Reasons for Counter-offers and Offer Turndowns Counter-offers: Employers are caught off guard and don’t want to lose a good employee. They know the “hot buttons” of their employee. Employers don’t appreciate the value of their employees until they threaten to leave. The employer attempted to find a replacement, but was NOT…
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Multiple Offers

Barbara Bruno
Barbara Bruno
Multiple offers are becoming an everyday occurrence. If the multiple offers are from your clients this is a win/win situation. If not, you could lose your placement. I’d like to provide you with two solutions. First of all….there is math that only works in recruiting… 3 + 3 = 3! If you book three interviews for every candidate, and if you have three candidates on every final interviewing process, then you have a great chance of…
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Complete list of Barbara Bruno articles.