Formal Effort to Recruit Diverse Candidates Pays Off
December 1, 2011 – BETHLEHEM, PA—Organizations with a formal diversity recruiting effort are better able to hire diverse candidates than those that have no defined effort, according to a new survey conducted by the National Association of Colleges and Employers (NACE).
More than 70 percent of the employers taking part in NACE’s 2011 Recruiting Benchmarks Survey reported that their organization has a formal effort to hire diverse candidates; these respondents averaged a higher percentage of new college graduate hires from all the targeted categories than their counterparts that do not have a formal diversity recruiting effort. (See Figure 1.)
The most dramatic difference is in the hiring of African-American new college graduates: Although African Americans accounted for approximately 8 percent of bachelor’s degrees conferred, firms with a formal effort reported that 10.5 percent of their Class of 2011 hires were African Americans. In comparison, among organizations without a formal diversity recruiting effort, African Americans accounted for 4.5 percent of new college graduate hires.
The study also found that larger organizations were more likely than smaller companies to have a formal effort to recruit and hire diverse candidates.
| Figure 1: Hiring results, by diverse populations | |||
| Target Group | Formal Effort | No Formal Effort | % of All Bachelor’s Degrees Conferred |
| Women | 37.0% | 32.8% | 57.2% |
| African Americans | 10.5% | 4.5% | 8.1% |
| Hispanic Americans | 8.3% | 4.6% | 7.2% |
| Asian Americans | 13.2% | 11.0% | 6.6% |
| Native Americans | 1.8% | 0.0% | 0.6% |
| Physically Challenged | 1.4% | 0.7% | NA |
| Source: 2011 Recruiting Benchmarks Survey, National Association of Colleges and Employers. Gender and ethnic breakouts for bachelor’s degree recipients are based on data reported by the National Center for Education Statistics for the Class of 2009. | |||
About the Survey:
The 2011 Recruiting Benchmarks Survey was conducted June through August 2011, among NACE employer members nationwide; 268 organizations, or 31 percent, took part. Highlights from the survey are available at http://bit.ly/RecruitingBenchmarks.
About NACE:
Since 1956, the National Association of Colleges and Employers (NACE) has been the leading source of information about the employment of college graduates. For more information, visit www.naceweb.org. NACE maintains a virtual press room for the media at www.naceweb.org/pressreleases/.
CONTACT:
Edwin Koc, ext. 164, or Mimi Collins, ext. 119, 800.544.5272
E-MAIL: ekoc@naceweb.org, or mcollins@naceweb.org
Twitter @recruitingtrend






