Attract, Retain, Repel: How Employment Branding and Organizational Culture Can Increase the ROI of Recruitment and Retention

BEST PRACTICE WEBINAR

Featuring:

Lizz Pellet Fellow Johns Hopkins University and the Chief Culture Officer at EMERGE International

Sponsored by Peopleclick Authoria

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Attract, Retain, Repel: How Employment Branding and Organizational Culture Can Increase the ROI of Recruitment and Retention

Presented by Lizz Pellet, CCO EMERGE International and Fellow, Johns Hopkins University

While organizational culture has been touted since the early 1990’s as essential for business success, there has been little connection between culture and the employment branding process. We have found that having the knowledge of “who you are and who you are not” from a cultural perspective, you can create an employment brand that will increase the ROI of recruitment and retention programs. By paying attention to congruence, alignment and fit, organizations can attract and retain the “right” employees and repel those that just won’t fit.

This presentation is extremely powerful and straight forward. The knowledge transfer combines relevant business examples with high level results from Kennedy Information’s Employment Branding study of over 300 companies.

Study results can be found at:
http://www.kennedyinfo.com/research/Employment-Branding-Report?channel=RT

Participants will gain an understanding of how to:

• Assess and define an organization’s cultural framework
• Build an employment brand in the context of culture
• Clearly define “fit” to identify the type of employee you desire to attract and retain and those you’d like to repel

This session will provide you with tips, tactics and tools you can immediately apply.

Please note that, when you register for this webinar, your name and contact information is added to Tarsus’ list of contacts and may receive future marketing advisements.

Lizz Pellet
Fellow, Johns Hopkins University
Chief Culture Officer, EMERGE International

Lizz Pellet is a Fellow from Johns Hopkins University and the Chief Culture Officer at EMERGE International. She is the author of the SHRM publication “The Cultural Fit Factor, Creating an Employment Brand that Attracts, Retains and Repels the Right Employees.” She has also written “Getting Your Shift Together: Making Sense of Organizational Culture and Change.” A dynamic educator, facilitator and moderator of LinkedHR Green, Lizz is a certified national speaker and has presented over 70 professional learning sessions in the past three years.

Peopleclick Authoria is transforming talent management through best-of-breed technology and expertise. With a deep focus on business intelligence and analytics, their technology gives clients the actionable insight required to make strategic decisions that drive better business results. Nearly 60 percent of the Fortune 100 use Peopleclick Authoria talent acquisition, talent management and workforce compliance and diversity solutions.

Posted by RecruitingTrends.com on May 17, 2010. Filed under Previous Webinars. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry