3 Great Reasons to Examine Your Employer Brand: Social Media + Transparency = Competitive Advantage
![]() Linda Brenner, Managing Director, Designs on Talent |
![]() Carmen Hudson, Engagement Manager, Sourcing and Social, Media Strategy, Recruiting Toolbox |
![]() Paige Vesuvio, VP Marketing, Glassdoor |
Courtesy of Glassdoor
Many companies today have a social media presence. Yet, despite access to a huge audience of potential candidates, most aren’t doing a great job of leveraging their employer brand on social or other channels.
But how important, really, is employer brand?
Join Linda Brenner, Managing Director, Designs on Talent; Carmen Hudson, Engagement Manager, Sourcing and Social Media, Recruiting Toolbox; and Paige Vesuvio, VP Marketing, Glassdoor, to find out how employer brand can facilitate recruiting.
Attend this webinar and learn how to:
- Use social media to articulate your employer brand
- Reach the candidates you seek through brand messaging
- Engage top talent through effective branding
- And more
You’ve already got an employer brand – attend this webinar and learn how to leverage it.
Courtesy of Glassdoor
About the Presenters:
Carmen Hudson draws from over 15 years of recruiting experience, with a strong focus on helping organizations attract, source and recruit top talent. Carmen’s expertise is in helping clients build the right sourcing and recruiting strategies, and then implementing them in the real world of limited budgets, competing priorities, and highly competitive recruiting environments. She consults and trains companies to help them leverage high ROI solutions for big sourcing, social media, and technology implementation initiatives.
Carmen is a self-described “recruiting geek” who has spent years learning, creating, and sharing best practices around sourcing. She gets that technology – for all of its hype – is still a means to an end, not an end in itself. Her corporate experience includes Yahoo!, where she was Senior Manager, Talent Acquisition. At Yahoo! she led the strategic sourcing team, revitalizing the employee referral program and Yahoo’s employer brand. The team was awarded a coveted Yahoo! Superstar Award, an ERE Excellence award, and various recruiting and advertising industry awards. Prior to joining Yahoo!, she was manager, Global Strategic Sourcing for Starbucks Coffee Corporation, where she developed sourcing strategies and recommended resources and tactics to support U.S. retail management hiring. She has also held senior talent acquisition roles at Microsoft, Amazon.com, and Capital One, and founded a social recruiting technology company.
Carmen is a regular contributor to recruiting industry publications, including ERE Exchange and Recruiting Trends. She is a frequent speaker at recruiting events, including the Social Recruiting Summit, Kennedy Online Recruiting Conference, and the Seattle Staffing Management Association. Carmen earned a degree in journalism from Northwestern University.
Linda started Designs on Talent with the vision of helping HR leaders drive results in talent acquisition and talent management. The firm’s clients include great companies such as Microsoft, Turner Broadcasting, Linkedin, Home Depot and TJX. Prior to starting the firm, Linda Brenner was co-founder and Managing Partner of inTalent Consulting for five years.
Before consulting, Linda spent her professional career in human resources at leading retail and restaurant companies. As Director of Retail Staffing at The Home Depot, Linda led the effort to centralize the staffing function for the first time in the Fortune 25 company’s history. She oversaw the hiring of over 100,000 field hourly and management employees annually. She also worked in the company’s organizational development group, where she had responsibility for enterprise-wide succession planning, the talent review program, 360 feedback and leadership development programs, processes and tools.
About the Sponsor:
Glassdoor is a free jobs and career community offering an inside look at companies and access to millions of job listings. Glassdoor helps employees, job seekers, employers and recruiters find and share detailed information on more than 150,000 companies, such as Facebook, Google, Chevron, J.Crew, NIKE and PricewaterhouseCoopers. Users have the ability to leverage their Facebook network to uncover Inside Connections at a company and get access to proprietary user-generated content including salary data, company reviews, interview questions and reviews, office photos and CEO approval ratings. Glassdoor was founded in 2007 and launched its website in 2008. Headquartered in Sausalito, Calif. Glassdoor has raised $22.2 million from its founders, Benchmark Capital, Sutter Hill Ventures and Battery Ventures. More information about Glassdoor can be found on its blog, and by following the company on Facebook, Twitter, Google + and LinkedIn.
Glassdoor.com is a registered trademark; Inside Connections and JobScope are a trademark of Glassdoor, Inc.







[...] how to best examine your employer brand in order to attract the candidates you want.When: Wednesday, December 5 at 1:00 pm ETWho: Linda Brenner, managing director, Designs on TalentCarmen Hudson, engagement manager, sourcing [...]