SPYW

Who in the world named Google’s Search Plus Your World, SPYW? The acronym gives a creepy tone to the fact that the search engine, once famous for independent objective results, has thrown in the towel. With SPYW, Google shifts the game to personalized results that are self-referential within the Googleplex.

Now, it’s all Google, all the time. From here forward, when you visit Google, you should expect that the company will be trying to keep you within their offerings. As advertising revenue declines, the company will be more and more reluctant to give you reasons to go elsewhere. If you’re trying to get work with your Google profile, it’s an interesting opportunity to rise to the top of your own search results. If you’re looking for people, it’s a different story.

Trends in Recruiting v1.01 Social Technology Experiments

Social technology has been evolving for nearly a decade (LinkedIn opened for business in 2003). For that entire time (more if you count the emergence of blogging in 1997), we have been trying to harness social technology for Recruiting purposes. All manner of company has emerged to aggregate data, introduce people to each other, harness referrals, post job ads, augment resumes and smooth out the hiring process.