Post-Conference Workshops:
Wednesday, November 11

Workshops optimize your conference experience, offering focused sessions targeted just to the topics that matter most to you and your organization. Learn in an intimate, interactive environment from some of the top practitioners and experts in recruiting today.

Recruiting Metrics and Analytics Bootcamp:
How to Become Data-Driven (9:00am - 12:00pm)

Jason Warner, Co-Founder, RecruitingDashJasonWarner w

There is a monumental trend unfolding in recruiting & human capital management: it is all about data. Data is changing every aspect of how businesses operate, and talent acquisition is no exception. In the past, it may have been sufficient to say, “We have improved the recruiting process...” or “We need more recruiters..." But how are you going to lead when the business expects hard data, advanced analytics and real business intelligence from Talent Acquisition? The new expectations for data-driven recruitment means recruiting leaders are changing how they measure and run recruiting operations, whether they have a team of 5 recruiters or 500. And we will show you how.

This is not your mother’s PowerPoint Presentation: we will rock you with our case studies. So come prepared to dig in, learn and develop practical skills and abilities which will propel your career into the era of recruitment metrics and analytics.

In this practical and engaging session, Jason Warner, former Global Recruiting Leader at Google and Starbucks and Founder of RecruitingDash, a SaaS provider of world-class recruiting metrics, analytics and dashboards, will lead participants in developing hard skills in the following areas, utilizing practical, real-world human capital case studies to facilitate learning and development:

  • Talent Supply Chain Theory: Leveraging Business Intelligence & Lean Principles to eliminate waste and unleash productivity in your recruiting supply chain
  • Influential Executive Analytics & Recruiting Metrics - building the business case for and with talent acquisition metrics
  • Warning! Danger Ahead: Top 5 mistakes to avoid with recruitment metrics
  • Best practices: what are top recruiting leaders doing now? Which metrics & analytics are creating shareholder & stakeholder value?
  • “I know I need metrics, now how do I get them?” - Practical tips and a pragmatic blueprint to get started.
  • Quality of Hire: What’s real, what’s not.

If you are prepared to learn, be challenged, develop real skills and want to dig in and work with other metrics-driven colleagues, this is the session for you.

Intensive: Back to the Basics of Sourcing (9:00am-12:00pm)

Shally Steckerl, President, The Sourcing Institute ShallySteckerl w

Sourcing can be very confusing due to its fast pace and an overabundance of hype. As a result, many successful recruiting leaders are uncomfortable about where and how to start building a sourcing function. Both leaders and practitioners will learn how to identify and successfully embed key sourcing initiatives into current recruitment efforts, improve the performance of existing recruitment and/or sourcing teams, and build a sourcing function from the ground up. Expect to gain practical, hands-on experience solving real-life challenges and walk away with:  

  • Overview of embedding sourcing in the recruitment function: how to bring sourcing into a team that already does recruiting
  • Understanding of how to get the requisition RIGHT from the intake meeting
  • Knowledge and tips on turning difficult hiring managers into raving fans
  • How to optimize your job posting for social media


How I Recruited Critical Talent from Facebook for Just $1.78 (9:00am-12:00pm)

Shahid Wazed, founder of Social Recruiting SeminarShahidWazed w

I had an awesome time delivering this hands-on Facebook recruiting workshop at the 2014 Recruiting Trends conference and this is what one of the attendees had to say about the value she received from the workshop:

"I attended Shahid's session at Recruiting trends conference and came back with a 10 page outline to share with my team. This was one of the BEST sessions that I have ever attended at a conference. Every minute was meaningful. Shahid delivers what he has learned from his heart, truly wants to share with others what he has discovered and tested. Thanks Shahid!!!"
~ Bonny Filandrinos, President, Staffing Solutions Inc.

The 2015 workshop will be 10x better than the last year's one because you'll learn the Facebook advertising platform inside out to not only build a magnetic employer brand but to recruit critical talent from Facebook for just $1.78.

Key Takeaways:

  • Learn how to set up a LIKE ad that generates hundreds of targeted likes for your company's Facebook page.
  • Understand how to create job ads that pull in critical talent for just $1.78.
  • Gain an unfair advantage knowing how to target candidates that visit your career site.

New LinkedIn Hacks & Life After LinkedIn: The Secret Advantage of Natural Language Search (1:00pm-4:00pm)

Shally Steckerl, President, The Sourcing Institute ShallySteckerl w

Recruiters don't need to be Boolean geniuses to apply these simple language pattern techniques to any job order and breathe life back into their ATS, Job Board, and LinkedIn accounts. Plus, by teaming up through social search engines, you will get more accurate results than you ever believed possible from data that has been hiding right under your nose.




Leveraging Hiring Managers as Your Secret Weapon (1:00pm-4:00pm)

Ben Gotkin, Principal Consultant, Recruiting Toolbox, Inc.
BenGotkin w
Hiring managers can speed you up, or slow you down. They can raise the bar on talent, or push you to just get a butt in the seat. They can be a phenomenal partner, or a passive-aggressive nightmare. Many recruiting leaders know that hiring managers are the key to recruitment success, but getting hiring managers to lead in the recruitment process isn't easy.

In this fun, how-to, interactive workshop, we'll discuss how we can best leverage our hiring managers to get our businesses the right talent. We'll break into groups and share/develop best practices that we can take back to our offices, with a focus on leveraging hiring managers to source, assess, and close in a changing talent marketplace.

Ben Gotkin will lead this workshop, and leverage his time in the trenches as a corporate recruiting leader and his time consulting with recruiting leaders and business executives to share and uncover practical, real-world approaches to driving Hiring Manager success and getting hiring managers to see themselves as active partners in the drive to hire top talent. 

Pricing & Registration


$395 per workshop


To ensure a focused learning experience, workshop space is extremely limited. Reserve early for best availability.

Register for your workshop(s) of choice when you register for the Recruiting Trends Conference. To add a workshop to an existing registration, contact customer service: This email address is being protected from spambots. You need JavaScript enabled to view it.  or 207-842-5557.


The Recruiting Trends Conference workshops have each been approved for 3 (HR (General)) recertification credit hours toward California, GPHR, HRBP, HRMP, PHR, and SPHR recertification through the HR Certification Institute.