The Best Practices for Engaging Today's Candidates
The inaugural Talent Acquisition Technology Conference will include a Candidate Engagement track, featuring case studies from leading companies on engaging top talent in a tightening labor market.
By Andrew R. McIlvaine
With more channels than ever competing for candidates' attention, employers need to embrace the tools that help them break through the noise and make their company stand out as a place candidates want to work. That's why we're thrilled to announce that this year's first-ever Human Resource ExecutiveÂ® Talent Acquisition Technology Conference will feature a track of breakout sessions focused on candidate engagement, reflecting the renewed focus on finding and attracting quality candidates in a labor market that's getting more competitive by the day.
The conference, which will be co-located with the Recruiting Trends Conference at the Hilton Austin in Texas, takes place Nov. 15 and 16.Â The Candidate Engagement track will highlight the best practices leading organizations have used successfully to attract and engage the most qualified candidates. The goal is for attendees to return to their companies with a proven roadmap to bring in top candidates and identify new pools from which to source top talent.
Among the highlights of the Candidate Engagement track is the session, "Is Employment Branding and Recruitment Marketing Really a Thing?" Led by George LaRocque, principal analyst and founder of #HRWINS, this session will explore whether the common analogy between talent acquisition and sales or marketing really holds up. Drawing on his latest talent acquisition research and market analysts, LaRocque will present employer case studies highlighting real-life examples of where the analogy has held up and where it has fallen short in the modern recruiting environment. He'll also explore the current talent acquisition technology landscape and show how to leverage platforms and point solutions to build the right recruiting "tech stack."
In addition, the Candidate Engagement track will include sessions on how successful companies have leveraged technology to improve the way they attract top candidates. These case study sessions are as follows:
Accenture created an award-winning referral program to increase employee participation via gamification to generate high-quality referrals
Fidelity Investments uses video to enhance job postings to engage candidates, differentiate itself and improve the candidate experience
Republic Services uses aggressive strategies and innovative technologies to promote, advertise and strengthen its online persona to attract and retain diverse talent
VICE Media developed a custom-designed onboarding process that maintains its culture and empowers employs to become productive more quickly
Fiserv incorporates social engagement to meets its recruiting goals and identify and engage with passive candidates
Advantage Solutions finds quality candidates by creating marketing-like objectives around building a talent pipeline, developing its employer brand and leveraging social media influence
Advantage/EZ Rent-a-Car implemented innovative recruitment marketing technology to keep pace with its growth and compete with larger, more established brands
In addition to learning the latest trends and technologies in candidate engagement, attendees at this year's Talent Acquisition Tech Conference will also have two other session tracks to choose from -- sourcing and assessment and talent strategy -- featuring case studies from talent leaders at large and mid-sized companies and presentations by well-known analysts and experts including IDC's Kyle Lagunas, Bersin by Deloitte's Robin Erickson and HRchitect's Madeline Kuhn. The Future of Talent Institute's Kevin Wheeler will deliver the opening keynote on "The Promise and Peril of Predictive Analytics," and Stacy Zapar will close the event with a presentation on "Using Technology to Supercharge Your Employer Brand." Attendees are also encouraged to attend the 2016 Candidate Experience Awards Gala. Hosted by Talent Board on the night of Tuesday, November 15, the event will honor the winners of the 2016 program and highlight best candidate-experience practices. We're really excited about the great content, learning and networking opportunities at this brand-new event, and hope you can join us.
Andrew McIlvaine, senior editor at Human Resource ExecutiveÂ® and conference chair of the Talent Acquisition Technology and Recruiting Trends Conferences, has been covering the HR and recruiting space for more than 20 years. You can connect with him on LinkedIn here.